In all applications using the University colors, blue should always be dominant.
The color red should be no more than 30 percent of the color scheme.
When printing in one color, the icon may only be:
- all black,
- all white reversed out or
- all PMS 2965.
When printing in four color, the official Pantone Matching System (PMS) colors should be replaced with the four-color process builds.
The use of blue, silver, and gold metallic inks, embossing, debossing, use of foil, etc. may be allowed; each case will be judged individually.
Please contact the Graphics and Printing Department at (202) 806-1200 for consultation.
Two typefaces have been selected for use in the design vocabulary:
- Serif12 Beta and
- Eau Sans.
- complement each other and may be used together in application.
- are preferred for professionally produced print or digital products.
Serif12 Beta font weights include:
- Serif12 Beta Regular
- Serif12 Beta Bold
- Serif12 Beta Italic
- Serif12 Beta Bold Italic
Eau Sans font weights include:
- Eau Sans Regular
- Eau Sans Oblique
- Eau Sans Bold
- Eau Sans Bold Oblique