All name tags must measure 3 inches wide by 2 inches tall. This standard size ensures visibility while remaining appropriately proportioned for professional wear.
Howard University Name Tag Branding Guide
Design & Size Specifications
Howard University name tags must maintain a consistent rectangular shape with specific dimensions to ensure uniformity across all University departments and functions.
Dimensions
Shape
The rectangular format is the only approved shape for official University name tags, providing adequate space for all required identification elements.
Layout Balance
Design elements must be balanced within the rectangular format, with appropriate spacing between the University logo and personal identification information.
Maintaining these exact specifications ensures that all Howard University name tags present a cohesive visual identity regardless of department or function. Please see mock-up below:
University Logo Requirements
The Howard University logo is a critical brand element that must be featured prominently on all name tags. The logo serves as an official identifier and reinforces institutional affiliation.
Logo Version
Only the official Howard University vertical clocktower logo is approved for use on name tags. Vaulted versions, simplified school or college logos, or historical variations are not permitted. The white reversed logo is required for the blue background.
Placement
The logo should be positioned prominently on the name tag while maintaining appropriate spacing from text elements. Typically, the logo appears centered or to the left area of the name tag.
Scaling
The logo must be scaled appropriately to ensure clarity and recognition without overwhelming the individual's information. The logo should never appear distorted or pixelated.
Correct implementation of the university logo ensures immediate brand recognition and authenticates the name tag as an official Howard University identification item.
Typography Standards
Typography plays a crucial role in maintaining Howard University's visual identity. All text on official name tags must adhere to specific font standards to ensure consistency and legibility.
Approved Fonts
Only two typefaces are authorized for use on Howard University name tags:
- Serif12beta - The primary university typeface
- Georgia - An acceptable alternative when Serif12beta is unavailable
No substitutions or alternative fonts are permitted under any circumstances.
Text Elements
Name tags must include the following information in the specified order:
- Individual's full name (most prominent)
- Professional title
- School/College or Department affiliation
Additional information such as credentials or specializations may be included if space permits but is not required.
Text must be sized appropriately to ensure legibility at typical viewing distances. Name should be most prominent, followed by title and department in descending size hierarchy.
Official Color Standards
| Color | PMS Code | Usage | ||
|---|---|---|---|---|
| Blue | PMS 2965 | Primary background color | ||
| White | PMS 00c | Primary text color | ||
| REd | PMS 186 | Accent color for horizontal design element | ||
These specific color standards must be precisely matched in all production methods. Digital approximations or "close match" colors are not acceptable. Colors should never be altered in saturation, hue, or brightness from the official specifications.
The blue serves as the dominant background, white provides optimal contrast for text legibility, and red accents should be used sparingly to highlight specific elements or create visual interest in the design.
Material Options & Durability
Plastic Name Tags
Ideal for everyday use, plastic name tags offer durability and lightweight comfort. These are commonly used for faculty and staff who need identification on a regular basis.
Metal Name Tags
Premium option for formal events and leadership positions. Metal name tags convey prestige and are suitable for administrative officials and special university functions.
Laminated Cardstock
Cost-effective solution for temporary events, conferences, or large gatherings. These provide flexibility for single-use scenarios while maintaining brand standards.
All materials must accommodate the university's color requirements with high fidelity. Regardless of the material selected, name tags must maintain a professional appearance and withstand normal wear appropriate to their intended use duration.
Nametag Attachment Options
Howard University name tags may utilize various attachment mechanisms to accommodate different clothing types and personal preferences. Each option provides secure attachment while protecting garments and ensuring comfortable wear.
Pin-back Fasteners
Traditional attachment mechanism suitable for most fabric types. Pin-backs provide secure attachment but may cause minor damage to delicate fabrics. These are the most economical option for large quantities.
Magnetic Fasteners
Premium attachment option ideal for delicate or valuable clothing. Magnetic fasteners eliminate pin holes while providing strong attachment. Recommended for executive staff and formal events.
Clip-on Fasteners
Versatile option that works well with pockets, lapels, and lanyards. Clip-on attachments provide quick application and removal without damaging fabrics. Ideal for temporary use.
The choice of attachment mechanism may vary based on department preferences, event formality, and budget considerations. However, all attachment options must be durable enough to securely hold the name tag throughout normal daily activities.
Production and Approval Process
All Howard University name tags must be produced by vendors licensed through the Collegiate Licensing Company (CLC). This ensures that products meet quality standards and properly represent the university's brand identity.
Unauthorized production of Howard University name tags violates brand standards and may infringe upon trademark protections. Always work with approved vendors to ensure compliance.
Departments should consult the linked vendor document for purchasing options. These approved vendors are familiar with
University specifications and will manage the approval process to ensure all name tags meet Howard University branding requirements before production.
For questions regarding the name tag approval process or vendor selection, contact the Office of University Communications at ouc@howard.edu office for guidance.
