Social Media Account Management Responsibilities

Managing a Howard social media account is a professional responsibility that extends beyond normal business hours. Account admins should actively monitor and update their channels on a regular basis. 

Activity and Monitoring

Plan to post content consistently (posting daily is not a content strategy but plan to post regularly) and check the account daily for messages or comments that require responses. Dormant or infrequently used accounts can confuse audiences and dilute Howard’s brand; if an account cannot be maintained with regular updates, reconsider its necessity or merge its content with a related official account. Account owners should promptly update account information (profile images, descriptions, contact info) whenever branding or personnel changes occur. If an account administrator leaves the university or transitions out of social media duties, the department must remove their access and assign a new administrator immediately to maintain security and continuity.

Managing a Howard social media account is a professional responsibility that extends beyond normal business hours​. Account admins should actively monitor and update their channels on a regular basis.

Activity and Monitoring

Managing a Howard social media account is a professional responsibility that extends beyond normal business hours. Account admins should actively monitor and update their channels on a regular basis. 